Holy Cow is what you say when you try this rub on your favorite BBQ…. This rub screams Texas! If you have been to Franklin, Kreuz, Blacks or Smittys then you know what I am talking about. This beefy BBQ seasoning is excellent on brisket, tri-tip and steaks, but many people love it on chicken and burgers, too. Hefty 12 oz shaker. Ingredients: Salt, spice, dehydrated garlic & spice extractives. Gluten free. No MSG.