Michael holding Ruby & Baleigh holding Leo
Michael McKinley - Owner: Michael is proud to be the third generation to operate a retail business from NTX BBQ Supply's current location, following in the footsteps of his father and grandfather. Their legacy of prioritizing exceptional service has been a guiding force in his entrepreneurial journey.
Baleigh Hudman - Marketing Director: Baleigh Hudman is the founder of Raiden Marketing Co. and leads marketing for NTX BBQ Supply. Certified in Digital Marketing Science from UT Austin, she specializes in growing builder-focused brands through strategic content and storytelling. Originally from Texoma, Baleigh helped grow NTX BBQ Supply before expanding to Florida in 2022 to grow her business across both coasts. She’s passionate about branding, outdoor living, and spending time with her pets by the beach.
Leo & Ruby- Quality Control: These two rescue doggies are the secret to our success! They are always on hand to sniff test customers and give direct feedback on all smoked meats. NTX BBQ Supply is a big supporter of the Denison Animal Welfare Group. We encourage all our friends, family & customers to rescue their pets.
Story Behind NTX BBQ Supply
Michael's love for cooking ignited early; by the age of 9, he was already whipping up breakfast for his family, with omelets as his specialty. During his 20 years in Central Texas, Michael became a regular at BBQ competitions across Austin, San Antonio, and Houston, cheering on his friend, Carlo Casanova, a championship winner.
In the summer of 2016, Michael's got his first pellet grill and was blown away with this tremendous innovation in outdoor cooking! He noticed a gap in the market after visiting local Big Box stores, where he found the service lacking and the staff's product knowledge minimal. This experience solidified his resolve to provide personalized guidance to help customers choose the perfect grill or smoker for their needs. Michael decided to focus on higher-quality products than you find in the corporate retail stores.
Carlo Cassanova: Featured on TV Network's "Chopped Grill Masters"
Drawing on recommendations from his competition buddy Carlo—endorsing brands like Kosmos, Meat Church, Chupacabra, and John Henry's, along with essential tools and techniques used by top pitmasters—Michael founded NTX BBQ Supply. The store reflects his commitment to quality, featuring an array of American-made grills, seasonings, and BBQ accessories.
What Michael loves most about his business is imagining the delicious meals that customers create during weekends, holidays, or any regular day. It’s all about enhancing the joy of cooking and sharing good food.
We invite you to “Get The Good Stuff” at NTX BBQ Supply online or in downtown Denison Texas!